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British Columbia, Canada

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Industry News

Snippets, tidbits, reports, research, stats and background info for the industry.

Our 2015 Marketing Plan has been approved and is linked below for your your review and consideration of involvement in marketing projects this year.

Both media relations and our consumer marketing efforts are in full swing for the 2015 season, and we have started a  new accommmodation tracking project and will soon move into the next phase of inviting small accommodators to participate.

Cheers to a successful tourism season for us all!

Media fams visit Vernon

Tuesday, October 11, 2011

Over the past few weeks, we have hosted a number of media fams.  These writers and photographers are interested in seeking out stories about our area and each have specific areas of interest.  Some are here on a specific mission to acquire photos and stories to help promote visitation.  Recently Hiroko Owada and Mayumi Tsukamoto from Japan, were here to create new content and updated photos for a Tourism BC website in Japan. 

While here, they toured the Vernon Visitor Centre, Davison Orchards, Planet Bee, Okanagan Spirits, Predator Ridge and Sparkling Hill.  The Okanagan is not as well known in Japan as the iconic destinations like Victoria, Vancouver and Whistler are, but Tourism BC and TOTA hope that by organizing these trips and creating new brochures and websites in Japan, that our area will soon become another choice for Japanese visitors.

Tourism Vernon also hosted an American outdoor writer to our community.  During Bob Howell's visit, he visited the Kalavida Surf Shop to talk about the exponential growth of standup paddleboarding; went on a hike with Roseanne Van Ee of Outdoor Discoveries and met with Scott Lemon and Julie Melanson of Sovereign Lake to get the latest on nordic activities available in the area. 

We will soon be hosting another journalist from the UK.  These trips are worth their weight in gold when it comes to building awareness of Vernon and the Okanagan Valley.  Advertising can only do so much.  Travel writers help sell the destination and the great experiences available here.