Tourism Vernon Industry Partners

Industry Resources for Tourism Partners 

Check this page regularly for industry events, funding opportunities and key insights.

2023-2027 Five-Year Strategic Plan

The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.

The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.

2023 Official Vernon Visitor Guide Advertising

It’s that time of year again… It’s time to purchase your advertising space in the Official Vernon Visitor Guide!

We have received great feedback from visitors, advertisers and locals on the previous guides, so we will continue to feature stories about the people, places and things that make Vernon so special. 

The 2023 Official Vernon Visitor Guide stands out from the crowd with unique covers and content that features 75% editorial content and only 25% advertising.  This year’s print run will include 30,000 copies with extensive distribution!  A digital copy will also be promoted through Tourism Vernon’s social media channels and website.

If you are interested in taking advantage of this great exposure at a great price, please complete the contract below and email it (along with your photo(s), info and/or artwork) to ksavill@vernon.ca by February 1, 2023.

2023 Official Vernon Visitor Guide Ad - Application 

2023 Co-op Marketing Program

Tourism Vernon recognizes the continued, evolving circumstances that the local tourism industry is facing due to COVID-19 and the resulting travel advisories. Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

For details on the 2023 program, including who is eligible and how to apply, read the "Policy & Guidelines" document linked below.

2023 Co-op Marketing Program - Policy & Guidelines
2023 Co-op Marketing Program - Application

Application deadlines - EXTENDED: Feb 28, 2023 & June 30, 2023

Destination British Columbia

Destination BC leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry. The organization is focused on attracting overnight visitors to the province, by promoting the Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences by working collaboratively with industry, regional, community, and Indigenous partners. For more information and resources, visit the Destination BC learning centre.

Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association empowers stakeholders with the tools and resources they need to be successful in every season. Whether it’s staying up to date with digital trends, staying ahead of hiring, learning how your business can be greener, or how to communicate with guests in an emergency, they are here to help with a range of helpful resources.