Tourism Vernon Industry Partners

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Public Engagement Session for Tourism Strategy

Tourism Vernon has a unique opportunity to build on our tourism foundation, determine the right fit and build a new five-year plan which will also help the community emerge from the COVID-19 pandemic and achieve our own unique tourism competitive advantage. We invite the community to be engaged in the process of developing a five-year Business Strategic Plan for Tourism Vernon.

We want to hear from you. The public is invited to participate in a dialogic workshop: Our consulting partner Stormy Lake will be hosting a virtual workshop for all members of the community on January 27, 2022 from 2:00 - 5:00pm PST. Click here to register for the workshop.

If you are unable to participate in the workshop but have ideas you would like to share about the direction of tourism in our region click here to complete our survey.

2022 Visitor Guide Ad Sales

Great exposure at a great price. The 2022 Official Vernon Visitor Guide stands out from the crowd with unique covers and content that features 75% editorial content and only 25% advertising. Click here to learn more and get your business featured in the guide this year. Ad space and content closes February 15, 2022.

Industry Resources for Tourism Partners

Check this page regularly for industry events, funding opportunities and key insights.

Join Tourism Vernon's Industry Facebook Group

Tourism Vernon's Facebook group features funding opportunities, collaborative projects and local industry news.

Request to join by clicking here.

2022 Co-op Marketing Program:

Tourism Vernon recognizes the continued, evolving circumstances that the local tourism industry is facing due to COVID-19 and the resulting travel advisories. Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

2022 details coming soon. For details on the 2021 program, including who is eligible and how to apply, read the "Policy & Guidelines" document linked below.

2021 Co-op Marketing Program - Policy & Guidelines
2021 Co-op Marketing Program - Application

Application deadlines: March 1, 2022 & June 1, 2022

SUP Kalamalka Lake

COVID-19 Industry Resources:

Tourism Vernon is working closely with industry partners to actively monitor the Coronavirus and its impact on the tourism industry.

In the North Okanagan, the Interior Health Authority (IHA) is the lead agency in response to the community impact of COVID-19. The City and Tourism Vernon continues to take its direction from the Province of B.C. and Government of Canada.

The following websites provide the latest updates on the novel coronavirus (COVID-19):

Where can I find more information for my Tourism business?

Business Resources:

#NOKTogether Campaign - Resources for North Okanagan Businesses
Province of British Columbia - BC COVID-19 Action Plan
Government of Canada - Economic Response Plan for Canadians and Businesses
Government of Canada - Support for Tourism Businesses Affected by COVID-19 (.pdf)
Business Development Bank of Canada (BDC) - Support for Entrepreneurs Impacted by COVID-19
Export Development Canada - Support for Canadian Exporters to Access Capital
Workplace Mental Health BC - Mental Health Resources

Thompson Okanagan Tourism Association:

The Thompson Okanagan Tourism Association (TOTA) has partnered with BC regions to launch the Tourism Resiliency Program (TRP). This program will provide long-term one-on-one support to tourism businesses in order to navigate the impact of the COVID-19 pandemic, adapt services, and work towards eventual recovery. There is no cost to participate in the program.

Learn more about the Tourism Resiliency Program here.

Tourism Business Resources:

Province of British Columbia - B.C.'s response to COVID-19
Government of Canada - Economic Response Plan for Canadians and Businesses
Government of Canada - Support for Tourism Businesses Affected by COVID-19 (.pdf)
Business Development Bank of Canada (BDC) - Support for Entrepreneurs Impacted by COVID-19
Export Development Canada - Support for Canadian Exporters to Access Capital

Destination BC's Top 5 Resources for Tourism Businesses During COVID 19:

Destination BC's Top 5 Resources

Greater Vernon Chamber of Commerce:

The Greater Vernon Chamber of Commerce has provided the following information on its website:

Business and economic support links
Education opportunities and updates
Remote working tools and information
Takeout, curbside and delivery options from local restaurants

Downtown Vernon Association:

The Downtown Vernon Association has provided the following information on its website:

Updated information and guidelines from the federal government
A checklist prepared by Small Business BC regarding business continuity during COVID-19
Links to business support websites

BC Economic Development Association:

The BC Economic Development Association (BCEDA) has developed a shareable guide that is continually being updated with tools and resources to assist BC businesses.