Tourism Vernon Industry Partners

three people walking along a lake with bouldering gear

Tourism Commission Vacancies

The City of Vernon Tourism Commission currently has 7 vacancies. Apply online by April 4, 2025.

two paddleboarders along a rocky shoreline

Dave Heath

2023-2027 Five-Year Strategic Plan & Annual Plans

The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.

The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.

Tourism Vernon Five-year Strategic Plan

2025 annual plan

Man and woman skydiving in the Okanagan with aerial views of Okanagan and Kalamalka Lake

50/50 Co-op Marketing Program

*The 2025 program is closed.

Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

2025 Co-op Marketing Program Guidelines

2025 Co-op Marketing Application Form

Sustainability

The BC Tourism Climate Resiliency Initiative (BCTCRI) is a provincial project that focuses on building a foundational program to support a resilient tourism sector that is prepared to adapt to climate change. The program will invest $3 million over two years.

Destination BC administers the program, which is comprised of four key projects that invest in facilitated sustainability and adaptation planning for tourism businesses, micro-grants to support implementation, the formation of a data framework, and province-wide networking opportunities.

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