Outdoor gathering by a lake, red canopy, people seated and standing, sunny day.

Tourism Vernon Industry Partners

We are here for our industry partners and look forward to growing together as a community. Please check this page regularly (and follow us on LinkedIn) for industry events, funding opportunities, and key insights.

two paddleboarders along a rocky shoreline
Dave Heath

2023-2027 Five-Year Strategic Plan & Annual Plans

The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.

The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.

Wine on a table with grapes, glasses, and a vineyard view.

Valleys & Vineyards ​“SPARK" Program

What's your new tourism idea? 

​Whether you are an individual, a start-up, or an established small business or non-profit organization, this mentorship and grant program is focused on supporting new tourism ideas, experiences, and partnerships.

Applications are currently open and close on November 12th.

Preference is given to applications that support economic, social, and/or environmental sustainability and stewardship and DEIA.

Learn More & Apply

Man and woman skydiving in the Okanagan with aerial views of Okanagan and Kalamalka Lake

50/50 Co-op Marketing Program

*The 2025 program is closed.

Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

man petting dog on trail
Amir & Danielle

Media Hub

Create a profile to quickly get access to high-quality images on Tourism Vernon's media hub.

CrowdRiff Media Hub

Tourists in a lake beside a rocky, forested shoreline.

Data Report

View our data overview report for 2022-2024 including visitation numbers, website stats, and hotel occupancy information. 

Industry E-Newsletter

Sign up to receive tourism industry news and updates from Tourism Vernon.

Our Team

Torrie Silverthorn

Torrie Silverthorn

Tourism Manager
250-550-7851
Email

Hannah Lucich

Hannah Lucich

Tourism Marketing Coordinator
250-550-3649
Email

Karen Savill

Karen Savill

Visitor Services Coordinator
250-550-3277
Email

Hilary Irvine

Hilary Irvine

Tourism Marketing Coordinator
250-550-3266
Email