![City of Vernon aerial view of Highway 97](/sites/default/files/styles/scale_1440/public/2023-12/vernon-town-aerials--large.jpg?itok=FuZ_4NXR)
![Small crowd watching live music at The Mackie House](/sites/default/files/styles/scale_1440/public/2024-06/josh%2Bbex-0573-large.jpg?itok=uulsCXUC)
Tourism Vernon Industry Partners
We are here for our industry partners and look forward to growing together as a community. Please check this page regularly for industry events, funding opportunities, and key insights.
![Man on a lake in a red canoe on a sunny day](/sites/default/files/styles/scale_1440/public/2024-06/DSC08378-large.jpg?itok=OZQSnpce)
2023-2027 Five-Year Strategic Plan
The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.
The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.
![Man and woman skydiving in the Okanagan with aerial views of Okanagan and Kalamalka Lake](/sites/default/files/styles/scale_1440/public/2024-06/g0040252-large.jpg?itok=gZ-JvVs4)
50/50 Co-op Marketing Program
Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.
For details on the 2024 program, including who is eligible and how to apply, read the Guidelines document linked below.
Application deadlines: February 29 & June 28, 2024
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Media Hub
Create a profile to quickly get access to high-quality images on Tourism Vernon's media hub.
![Two people biking along a lake](/sites/default/files/styles/scale_1440/public/2023-11/Edits-188.jpg?itok=cT56xqy2)
INDUSTRY PARTNERS
Our Team
Industry E-Newsletter
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